“Unbelievable, crazy entertaining”
– Rolling Stone Magazine
“They Surpassed Perfection, Easily”
– New York Times
“Simply Amazing Performance”
– Chicago Tribune
“The game is raw from start to finish – only real ballers are making shots. No heart, no glory. If you take a loss, or get knocked off, then handle your business. Pay your dues. Practice your skills and bounce back. Opponents are competitors waiting for the chance to steal yours. So put in the work…free throws, jump shots, fundamentals. ALL I DO IS BALL! I live this game. It’s a part of me. Eat it. Drink it. Sleep it. Pray it. Play it. Ball For Life on the Black Top!”
-Waliyy “Main Event” Dixon
“From the late ‘90s through the mid 2000’s AND1 was bigger than the NBA.“
– Complex Magazine
“AND1 was definitely a culture statement”
– Da’Dawn Black
“These guys deserve a spot in Neismiths hall of Fame”
– Charles Wong
The game wears two faces…
One is organized and structured like a tailored suit, that is the style of play of the NBA and NCAA. Structured play that is organized and fashioned after what James Naismith — the founder of basketball — intended; players being coached, running plays from books, and playing on hardwood floors in gyms and stadiums.
The other is StreetBall, the game’s more intriguing and captivating side. A loud style of basketball that showcases the prowess of individuals and celebrates mental and physical toughness. The coaching happens on the fly and players are only as good as their last shot. This style of play is more fit for gladiator types, those that have a more rebellious nature.
Fouls are not often called; it’s been said, “ No blood No foul.” Legendary Blacktop courts and playgrounds like Rucker Park and Fourth Ward Park gave rise to countless Streetball legends. The best of the best, including NBA greats, have all tested their skills on these same courts.
“An American invention, Basketball is recognized and respected around the World.
An immense level of practice, that borders obsession, is needed to master all areas of the game.
Basketball has rules and standards; it is regarded as the ultimate team sport.”
Streetball has always held bragging rights as the home of true talent – but the financial respect, the multi-billion dollar contracts, they were lacking for decades.
It took a city and a streetball court to give birth to Waliyy Dixon, “The MainEvent”,
a passionate phenom that sparked a movement
giving inspiration and hope to communities championing the elevation of its youth.
It was never the same again.
The revenue of the North American sports sponsorship market was estimated at approximately 17.17 billion U.S. dollars in 2018 and is expected to grow to over 20 billion U.S. dollars by 2022. (January 11, 2021)
“Sport sponsorship can be an incredibly effective marketing tool – strategically in building brands and launching innovations, and building deeper relationships with target audiences – and also in driving sales promotional activity, in more topical and relevant ways”
“Heroes Get Remembered, But Legends Never Die”.
– Babe Ruth
The ORIGINAL AND1 PLAYERS are BACK for THE MISSION!!
“Our Mission is to support the progressive evolvement of street basketball through competitive competition, respect and honor to the original culture of basketball.”
THE AND1 WALL OF FAMERS RETURN FOR THE “MAIN EVENT” AND SO MUCH MORE!
Blacktop StreetBall Association
Sponsorships
Become a part of this magical story
Inspire a younger generation
Look ahead with positivity
Remind an older generation of what once was and what should be again.
